Stud photographs are a great way to advertise any animal you want to promote or rent out for stud fees.  Photographs show the muscle and form of the animal, which is what a lot of people look at (along with bloodlines) before deciding in your favour. Today, where print and internet advertising are the primary media for promotion, success often translates into quality professional photography.

It is often the viewer's initial contact with the animal, forming their first impression (which is hopefully favourable, because there is no second chance to make a good first impression).  It can mean the difference between people marking the page or moving on.   To quote Stuart Vesty¹ "After you consider the costs of owning, training, showing, and promoting a horse, the money spent on professional photographs is often insignificant in comparison, but can be important as anything when it comes to another's opinion of him."

So whether you want to advertise Stallions at Stud, Horses for Sale or just have a great photograph (taken on site or at a show) of your equine to have on your wall or in your wallet, consider investing in a professional image . . . . .  it's your choice.

    ADDITIONAL READING . . .

SELLING A HORSE - IT'S ALL IN THE PHOTO

Trying to sell a horse in the current market is a big challenge.  One thing that can make or break a sale is a good quality photo . . . (more)

                    10 TIPS FOR PHOTOGRAPHING YOUR HORSE FOR SALE

Having great photos is essential when you are selling your horse. The first impression a potential buyer gets when they look at your ad is your photos. Here are some tips to get some great photos for your sales ad  . . . (more)

SELLING YOUR HORSE

Including a photograph when advertising your horse will increase the likelihood of you making a quick sale because potential buyers will have decided that this is the type of horse they are interested in buying, before making that all important call . . . (more)

PHOTO AD TIPS

One of the biggest non selling points can be the photo placed in an ad. With this economy, you need your horse to stand out from the others. Here are a couple photo tips for your ad . . . (more)

PHOTOGRAPHING A HORSE FOR SALE

A good quality picture of the horse offered for sale is often top of the buyer's wish list when he or she is scanning adverts . . . (more)

HORSE PHOTOGRAPHY - HOW TO

Taking photos of your horse is not difficult. You just need to know how to compose the photo, focus properly, and pay attention to backgrounds. In the past, you also needed to know about exposure, colour of the light, and other technical issues. But today's digital cameras handle most of these concerns with complex algorithms processed by an on-board microprocessor leaving you available to focus on the photo itself. . . . (more)

TOP 10 HORSE PHOTOGRAPHY TIPS- SELL YOUR DRESSAGE HORSE WITH GOOD PHOTOS

One of the most important factors in selling your horse is to have good photos. There are several things you can do to get good photos of your horse. Many are obvious and some are not so much . . . .  (more)

PHOTOGRAPHING YOUR HORSE FOR SALE

It may seem simple, just get a couple pf photos of your horse and list him for sale, but this is often easier said then done! As a general rule, whenever I’m trying to take photos of animals, I find it a lot easier to have a helper with me.

When selling a horse, remember to look at your photos from a buyer’s perspective. A photo may look like a nice picture at the stable, or in your camera’s small preview screen, but look less than great when you get home. Some tips for taking sale horse photos . . . .  (more)

   WISE WORDS

"No matter how advanced your camera you still need to be responsible for getting it to the right place at the right time and pointing it in the right direction to get the photo you want."

                                                                                              - Ken Rockwell

"When taking photos for equine certification, the two greatest personal attributes to possess are plenty of patience and a sense of humour."

                                                                                              - Unknown

"Your equipment does not affect the quality of your image. The less time and effort you spend worrying about your equipment the more time and effort you can spend creating great images. The right equipment just makes it easier, faster or more convenient for you to get the results you need."

                                                                                              - Ken Rockwell

"If your action pictures aren't good enough, you're not close enough."

                                                                                              - Unknown

"The first emotional reaction is sometimes all that it takes to make a photo look good to the viewer, whether or not a photo is 'good' in terms of timing, lighting and composition standards."

                                                                                              - Marlene Hielema

The only photographer you should compare yourself to is the one you used to be.

                                                                                              - Unknown

If a picture is worth a thousand words, each image representing your horse and/or horse business speaks volumes to potential customers.

                                                                                              - Lisa Kemp

The camera is the least important element in photography.

                                                                                               - Julius Shulman

 

¹ *Arabian Horse Times, Marketing Guide 1999, page P